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	<title>Your Assistant in Asia</title>
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	<link>http://toddlay.wordpress.com</link>
	<description>Keeping you focused on what you do best, and we take of the rest!</description>
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		<title>Your Assistant in Asia</title>
		<link>http://toddlay.wordpress.com</link>
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			<item>
		<title>Can you afford $5 a day for an assistant?</title>
		<link>http://toddlay.wordpress.com/2008/03/15/can-you-afford-5-a-day-for-an-assistant/</link>
		<comments>http://toddlay.wordpress.com/2008/03/15/can-you-afford-5-a-day-for-an-assistant/#comments</comments>
		<pubDate>Sat, 15 Mar 2008 21:23:40 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/?p=35</guid>
		<description><![CDATA[

www.EvaForHire.com 
DEMO VIDEO:  http://evaforhire.com/videos/EVA_DEMO/eva_full.html
&#60;object width=&#8221;425&#8243; height=&#8221;350&#8243;&#62; &#60;param name=&#8221;movie&#8221; value=&#8221;http://www.youtube.com/v/waGpz2v0uco&#8220;&#62; &#60;/param&#62; &#60;embed src=&#8221;http://www.youtube.com/v/waGpz2v0uco&#8221; type=&#8221;application/x-shockwave-flash&#8221; width=&#8221;425&#8243; height=&#8221;350&#8243;&#62; &#60;/embed&#62; &#60;/object&#62;
 Referring client ID# 12808  This number will be needed for registration or for when you talk with their customer service department.
 You will be blown away by the video much like I was. I have been using the EVA service since [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=35&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:12pt;font-family:'Times New Roman';"></span></p>
<p><img border="0" align="absMiddle" width="188" src="http://simplebackoffice.com/images/eva_blue.gif" alt="EVA" height="117" /></p>
<p><a href="http://www.evaforhire.com/">www.EvaForHire.com</a> </p>
<p>DEMO VIDEO:  <a href="http://evaforhire.com/videos/EVA_DEMO/eva_full.html">http://evaforhire.com/videos/EVA_DEMO/eva_full.html</a></p>
<p>&lt;object width=&#8221;425&#8243; height=&#8221;350&#8243;&gt; &lt;param name=&#8221;movie&#8221; value=&#8221;<a href="http://www.youtube.com/v/waGpz2v0uco">http://www.youtube.com/v/waGpz2v0uco</a>&#8220;&gt; &lt;/param&gt; &lt;embed src=&#8221;<a href="http://www.youtube.com/v/waGpz2v0uco">http://www.youtube.com/v/waGpz2v0uco</a>&#8221; type=&#8221;application/x-shockwave-flash&#8221; width=&#8221;425&#8243; height=&#8221;350&#8243;&gt; &lt;/embed&gt; &lt;/object&gt;</p>
<p> Referring client ID# 12808  This number will be needed for registration or for when you talk with their customer service department.</p>
<p> You will be blown away by the video much like I was. I have been using the EVA service since July 2007.  Once I got everything down, it has really saved a ton of time.  Not to mention, I have my executive virtual assistant working on meaningful tasks now, not data entry of new contacts, tracking business mileage, expenses, etc&#8230;.The EVA system does all of this for me.</p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/dd892de5c6d67a213685f6db2f1fba7c?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Your Assistant in Asia</media:title>
		</media:content>

		<media:content url="http://simplebackoffice.com/images/eva_blue.gif" medium="image">
			<media:title type="html">EVA</media:title>
		</media:content>
	</item>
		<item>
		<title>High cost of childcare got you looking for options?</title>
		<link>http://toddlay.wordpress.com/2008/03/15/high-cost-of-childcare-got-you-looking-for-options/</link>
		<comments>http://toddlay.wordpress.com/2008/03/15/high-cost-of-childcare-got-you-looking-for-options/#comments</comments>
		<pubDate>Sat, 15 Mar 2008 20:15:08 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Outsourcing]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/?p=33</guid>
		<description><![CDATA[
 Not sure I will ever be ready for this&#8230;.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=33&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="text-align:center; display: block;"><a href="http://toddlay.wordpress.com/2008/03/15/high-cost-of-childcare-got-you-looking-for-options/"><img src="http://img.youtube.com/vi/vxj1RDbp_iE/2.jpg" alt="" /></a></span></p>
<p> Not sure I will ever be ready for this&#8230;.</p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/dd892de5c6d67a213685f6db2f1fba7c?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Your Assistant in Asia</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/vxj1RDbp_iE/2.jpg" medium="image" />
	</item>
		<item>
		<title>7 Steps to Writing a Sales Letter that Sells</title>
		<link>http://toddlay.wordpress.com/2008/03/12/7-steps-to-writing-a-sales-letter-that-sells/</link>
		<comments>http://toddlay.wordpress.com/2008/03/12/7-steps-to-writing-a-sales-letter-that-sells/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:39:04 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/2008/03/12/7-steps-to-writing-a-sales-letter-that-sells/</guid>
		<description><![CDATA[You keep on putting it off, but there is no way out. You should set your thoughts on paper and create a sales letter if you want to move your business to the next level. Others before you have done it, there is absolutely no reason you cannot.
&#160;
Writing is not for everyone. There is just [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=30&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="MsoNormal">You keep on putting it off, but there is no way out. You should set your thoughts on paper and create a sales letter if you want to move your business to the next level. Others before you have done it, there is absolutely no reason you cannot.</p>
<p class="MsoNormal">&nbsp;</p>
<p class="MsoNormal">Writing is not for everyone. There is just a special crop of people who can romanticize words on paper; however writing a sales letter need not have the seal of approval of Shakespeare. What a good sales letter entails is just a synergy of clear thought, call to action and simple language to put them all together on paper.</p>
<p class="MsoNormal">&nbsp;</p>
<p class="MsoNormal">As a small business entrepreneur, your resources may limit you to hire a Marketing Department to oversee the marketing needs of your business. Suffice it to say, you would contend to writing your own sales copy, or hire a <a href="http://www.simplebackoffice.com/">SimpleBackOfficeVirtual Assistant</a> who has the education, expertise and competence to create a marketing copy whenever the need arises.</p>
<p class="MsoNormal">For your quick guide, here are the steps (in order) for a great sales copy:</p>
<p class="MsoNormal">&nbsp;</p>
<p style="margin-left:0.75in;text-indent:-0.25in;" class="MsoNormal">1.<span style="font-size:7pt;"> </span>Hug the headlines. Create titles that attract attention;</p>
<p style="margin-left:0.75in;text-indent:-0.25in;" class="MsoNormal">2.<span style="font-size:7pt;"> </span>Inform; identify the problem;</p>
<p style="margin-left:0.75in;text-indent:-0.25in;" class="MsoNormal">3.<span style="font-size:7pt;"> </span>Present solutions to the problem;</p>
<p style="margin-left:0.75in;text-indent:-0.25in;" class="MsoNormal">4.<span style="font-size:7pt;"> </span>Cite an example on how the solution solved the problem;</p>
<p style="margin-left:0.75in;text-indent:-0.25in;" class="MsoNormal">5.<span style="font-size:7pt;"> </span>Create “Call to Action”;</p>
<p style="margin-left:0.75in;text-indent:-0.25in;" class="MsoNormal">6.<span style="font-size:7pt;"> </span>Deliver a “peek” inside a situation after the problem has been solved;</p>
<p style="margin-left:0.75in;text-indent:-0.25in;" class="MsoNormal">7.<span style="font-size:7pt;"> </span>Offer a “no questions asked money guarantee” to encourage trust.</p>
<p class="MsoNormal">&nbsp;</p>
<p class="MsoNormal">&nbsp;</p>
<p class="MsoNormal">&nbsp;</p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/dd892de5c6d67a213685f6db2f1fba7c?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Your Assistant in Asia</media:title>
		</media:content>
	</item>
		<item>
		<title>Un-Clutter Your Email Inbox: Target a Strategy</title>
		<link>http://toddlay.wordpress.com/2008/03/12/un-clutter-your-email-inbox-target-a-strategy/</link>
		<comments>http://toddlay.wordpress.com/2008/03/12/un-clutter-your-email-inbox-target-a-strategy/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:34:25 +0000</pubDate>
		<dc:creator>kvillanueva</dc:creator>
				<category><![CDATA[Managin Email]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/2008/03/12/un-clutter-your-email-inbox-target-a-strategy/</guid>
		<description><![CDATA[The Strategy: When you feel that managing your emails is already sapping your energy, it is time to consider hiring a SimpleBackOffice Virtual Assistant and de-clog your life! 
What is your style when you check your emails?
Do you have your Outlook set on Auto every 1 minute? 
DO you just check your email, but seem [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=29&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="MsoNormal"><span style="font-family:'Trebuchet MS';">The Strategy: When you feel that managing your emails is already sapping your energy, it is time to consider hiring a SimpleBackOffice Virtual Assistant and de-clog your life! </span></p>
<p class="MsoNormal"><span style="font-family:'Trebuchet MS';">What is your style when you check your emails?</span></p>
<p><span style="font-family:'Trebuchet MS';">Do you have your Outlook set on Auto every 1 minute? </span></p>
<p><span style="font-family:'Trebuchet MS';">DO you just check your email, but seem to lag on responding back to others on your team? Do you have the classic “what if I need it again for the future approach” and then save everything?</span></p>
<p><span style="font-family:'Trebuchet MS';">Checking email at specific times (discipline has to start somewhere) is stopping the habit of treating email like nibbling on a bag of potato chips throughout the day – hard to put down until the last bite &#8211; and beginning to focus on higher leverage tasks instead of the constant noise of the inbox, which chimes every time something comes in.</span></p>
<p><span style="font-family:'Trebuchet MS';"> For instance what I have done for a long time now was to only check my email at 10a and then 4p daily. Then I had put a few other processes in place to let people know of the times I was checking my email, and if things were rather urgent or pressing they were advised to call me directly. </span></p>
<p><span style="font-family:'Trebuchet MS';">Do you have other brilliant ideas?  Come on, share.</span></p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6482547a6c361f8dea8d04a9d52eba9d?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kvillanueva</media:title>
		</media:content>
	</item>
		<item>
		<title>7 Reasons Why You Should Not Put Off Hiring a Virtual Assistant</title>
		<link>http://toddlay.wordpress.com/2008/03/12/7-reasons-why-you-should-not-put-off-hiring-a-virtual-assistant/</link>
		<comments>http://toddlay.wordpress.com/2008/03/12/7-reasons-why-you-should-not-put-off-hiring-a-virtual-assistant/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:33:16 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Virtual Assistant]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/2008/03/12/7-reasons-why-you-should-not-put-off-hiring-a-virtual-assistant/</guid>
		<description><![CDATA[Why is there an increasing demand for Virtual Assistants? SimpleBackOffice, as one of the leading providers of virtual assistance worldwide ran a survey among its present clientele, and these are some of the reasons identified why hiring a Virtual Assistant appeals to most small and medium-sized businesses nowadays:
1. No training required; Virtual Assistants are professionals [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=28&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-family:'Trebuchet MS';">Why is there an increasing demand for Virtual Assistants? SimpleBackOffice, as one of the leading providers of virtual assistance worldwide ran a survey among its present clientele, and these are some of the reasons identified why hiring a Virtual Assistant appeals to most small and medium-sized businesses nowadays:</span></p>
<p style="margin-left:0.75in;text-indent:-0.25in;"><span style="font-family:'Trebuchet MS';">1.</span><span style="font-size:7pt;"> </span><span style="font-family:'Trebuchet MS';">No training required; Virtual Assistants are professionals in their areas of expertise.</span></p>
<p style="margin-left:0.75in;text-indent:-0.25in;"><span style="font-family:'Trebuchet MS';">2. </span><span style="font-size:7pt;"></span><span style="font-family:'Trebuchet MS';">No need to provide a workplace; Virtual Assistants may either work from their homes, or in the case of SimpleBack Office Virtual Assistants, they work from their office headquarters across the United States.</span></p>
<p style="margin-left:0.75in;text-indent:-0.25in;"><span style="font-family:'Trebuchet MS';">3. </span><span style="font-size:7pt;"></span><span style="font-family:'Trebuchet MS';">No need to provide office supplies, or logistical support; Virtual Assistants utilize their own logistics ( PC, internet, etc.).</span></p>
<p style="margin-left:0.75in;text-indent:-0.25in;"><span style="font-family:'Trebuchet MS';">4.</span><span style="font-size:7pt;"> </span><span style="font-family:'Trebuchet MS';">No need to pay for taxes and insurance; Virtual Assistants pay for their own taxes, including insurance.</span></p>
<p style="margin-left:0.75in;text-indent:-0.25in;"><span style="font-family:'Trebuchet MS';">5.</span><span style="font-size:7pt;"> </span><span style="font-family:'Trebuchet MS';">No need to worry over vacation and sick-leave benefits, salary increases, overtime pay and other employee’s benefits.</span></p>
<p style="margin-left:0.75in;text-indent:-0.25in;"><span style="font-family:'Trebuchet MS';">6. </span><span style="font-size:7pt;"></span><span style="font-family:'Trebuchet MS';">No payment for hours un-rendered; Virtual Assistants are paid only for actual hours worked.</span></p>
<p style="margin-left:0.75in;text-indent:-0.25in;"><span style="font-family:'Trebuchet MS';">7. </span><span style="font-size:7pt;"></span><span style="font-family:'Trebuchet MS';">NO hit and miss in hiring; you only choose to hire those Virtual Assistants who have exact specialization for a particular function you want administered and managed.</span></p>
<p><span style="font-family:'Trebuchet MS';"></span></p>
<img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/toddlay.wordpress.com/28/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/toddlay.wordpress.com/28/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/toddlay.wordpress.com/28/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/toddlay.wordpress.com/28/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/toddlay.wordpress.com/28/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/toddlay.wordpress.com/28/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/toddlay.wordpress.com/28/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/toddlay.wordpress.com/28/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/toddlay.wordpress.com/28/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/toddlay.wordpress.com/28/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/toddlay.wordpress.com/28/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/toddlay.wordpress.com/28/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=28&subd=toddlay&ref=&feed=1" /></div>]]></content:encoded>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Your Assistant in Asia</media:title>
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		<title>How to Monetize Your Time: Get Rid of Time Wasters</title>
		<link>http://toddlay.wordpress.com/2008/03/12/how-to-monetize-your-time-get-rid-of-time-wasters/</link>
		<comments>http://toddlay.wordpress.com/2008/03/12/how-to-monetize-your-time-get-rid-of-time-wasters/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:31:59 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/2008/03/12/how-to-monetize-your-time-get-rid-of-time-wasters/</guid>
		<description><![CDATA[The list can go on and on, and you realize you’ve spent the whole day on trivialities that have little impact on the revenue base of your business.  
Helplessness often results in stress and before you have the chance
to stand back and analyze the mess, psychosomatic illness would have struck you on the face!
Monetize your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=27&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-family:'Trebuchet MS';">The list can go on and on, and you realize you’ve spent the whole day on trivialities that have little impact on the revenue base of your business.  </span></p>
<p><span style="font-family:'Trebuchet MS';">Helplessness often results in stress and before you have the chance<br />
to stand back and analyze the mess, psychosomatic illness would have struck you on the face!</span></p>
<p><span style="font-family:'Trebuchet MS';">Monetize your time effectively by hiring the services of SimpleBackOffice Virtual Assistants for <a href="http://www.simplebackoffice.com/bookkeeping.asp">bookkeeping</a>, <a href="http://www.simplebackofice.com/adminservices.asp">administrative,</a> clerical and <a href="http://www.simplebackoffice.com/payroll.asp">payroll functions</a>, at a fraction of the cost you pay a regular employee.  </span></p>
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			<media:title type="html">Your Assistant in Asia</media:title>
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		<title>“It’s Just Stress” Can Kill You!</title>
		<link>http://toddlay.wordpress.com/2008/03/12/%e2%80%9cit%e2%80%99s-just-stress%e2%80%9d-can-kill-you/</link>
		<comments>http://toddlay.wordpress.com/2008/03/12/%e2%80%9cit%e2%80%99s-just-stress%e2%80%9d-can-kill-you/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:30:36 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/2008/03/12/%e2%80%9cit%e2%80%99s-just-stress%e2%80%9d-can-kill-you/</guid>
		<description><![CDATA[“I have been experiencing mild and recurrent headaches for a while now, due to work-related stress. Should I worry over something that seems to be just “in my mind” anyway?”
Most American Small and Medium-sized Business Entrepreneurs (SMEs) are baffled by physical symptoms that manifest when they are under stressful situations, which medical science calls as
psychosomatic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=26&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><i><span style="font-size:10pt;font-family:'Palatino Linotype';color:#660000;">“I have been experiencing mild and recurrent headaches for a while now, due to work-related stress. Should I worry over something that seems to be just “in my mind” anyway?”</span></i></p>
<p><span style="font-family:'Trebuchet MS';">Most American Small and Medium-sized Business Entrepreneurs (SMEs) are baffled by physical symptoms that manifest when they are under stressful situations, which medical science calls as<br />
psychosomatic illness &#8211; that, which starts off in the mind brought about by stress.</span></p>
<p><span style="font-family:'Trebuchet MS';">So, “it’s just stress”. Must you take it seriously?</span></p>
<p><span style="font-family:'Trebuchet MS';">Health surveys conducted among small and medium-sized business owners conclude that about 90% of doctor’s visits annually are due to stress-induced ailments. These may not be serious, but these are real problems. The physical symptoms are real, and so are the medical bills that pile up.</span></p>
<p><span style="font-family:'Trebuchet MS';">Un-clutter your life. Get back to the groove without putting your health on the line. </span><span style="font-size:13.5pt;font-family:'Trebuchet MS';">SimpleBackOffice</span><span style="font-family:'Trebuchet MS';"> has the answers.</span></p>
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			<media:title type="html">Your Assistant in Asia</media:title>
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		<title>Un-Clutter your Life; Hire a SimpleBackOffice VA Today!</title>
		<link>http://toddlay.wordpress.com/2008/03/12/un-clutter-your-life-hire-a-simplebackoffice-va-today/</link>
		<comments>http://toddlay.wordpress.com/2008/03/12/un-clutter-your-life-hire-a-simplebackoffice-va-today/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:29:33 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Virtual Assistant]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/2008/03/12/un-clutter-your-life-hire-a-simplebackoffice-va-today/</guid>
		<description><![CDATA[Every small or large business has to deal with clutter. Stacks of paperwork do not happen overnight; they result from phone calls that you need to attend to, clients you have to see first, before you deal with paperwork.
Often than not, you would be so beat up that you head for the pillow as soon [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=25&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:10pt;font-family:'Trebuchet MS';">Every small or large business has to deal with clutter. Stacks of paperwork do not happen overnight; they result from phone calls that you need to attend to, clients you have to see first, before you deal with paperwork.</span></p>
<p><span style="font-size:10pt;font-family:'Trebuchet MS';">Often than not, you would be so beat up that you head for the pillow as soon as you get home. You convince yourself that other evenings would not be too bad, and weekends can be just the right time for getting rid of the clutter atop your desk. Alas! That too, never comes.</span></p>
<p><span style="font-size:10pt;font-family:'Trebuchet MS';">SimpleBackOffice came to be because the demand for extra help, sans the big cash outlay, became too hard to ignore. Hiring a <a href="http://www.simplebackoffice.com/">SimpleBackOffice Virtual Assistant </a>has become the best option yet for most professionals and business owners.</span></p>
<p><span style="font-size:10pt;font-family:'Trebuchet MS';">It could be just the right choice for you, too.</span></p>
<img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/toddlay.wordpress.com/25/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/toddlay.wordpress.com/25/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/toddlay.wordpress.com/25/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/toddlay.wordpress.com/25/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/toddlay.wordpress.com/25/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/toddlay.wordpress.com/25/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/toddlay.wordpress.com/25/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/toddlay.wordpress.com/25/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/toddlay.wordpress.com/25/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/toddlay.wordpress.com/25/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/toddlay.wordpress.com/25/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/toddlay.wordpress.com/25/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=25&subd=toddlay&ref=&feed=1" /></div>]]></content:encoded>
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			<media:title type="html">Your Assistant in Asia</media:title>
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		<title>Guest Article: 13 Steps to a “Slippery Slope” Online Sales Letter by Alexandria K. Brown</title>
		<link>http://toddlay.wordpress.com/2008/03/12/guest-article-13-steps-to-a-%e2%80%9cslippery-slope%e2%80%9d-online-sales-letter-by-alexandria-k-brown/</link>
		<comments>http://toddlay.wordpress.com/2008/03/12/guest-article-13-steps-to-a-%e2%80%9cslippery-slope%e2%80%9d-online-sales-letter-by-alexandria-k-brown/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:28:40 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://toddlay.wordpress.com/2008/03/12/guest-article-13-steps-to-a-%e2%80%9cslippery-slope%e2%80%9d-online-sales-letter-by-alexandria-k-brown/</guid>
		<description><![CDATA[Many of the solo professionals whom I coach are people who offer services. They’re coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They’re smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.
But here’s the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=24&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Many of the solo professionals whom I coach are people who offer services. They’re coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They’re smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.</p>
<p>But here’s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.</p>
<p><b>Wrong.</b></p>
<p>You need a special sales page that has a “slippery slope” sales letter.</p>
<p>Remember that game Chutes &amp; Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be &#8211; a “slippery slope” that pulls in the reader because it’s so compelling and interesting.</p>
<p>Here’s a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at <a target="_blank" href="http://www.netofficetoolbox.com/app/adtrack.asp?AdID=44074">www.BoostBizEzine.com</a>.</p>
<p><b>1. Limit your navigation.</b></p>
<p>The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, 0rder n0w).</p>
<p><b>2. Give a powerful headline.</b></p>
<p>Your headline can make or break your sales. If it’s not compelling, your visitor will click away. Here’s an easy headline formula: “How to _________ So You Can ____________.” Make sure the 2nd part gives a big benefit, for example, “double your business” or “gain peace of mind.”</p>
<p><b>3. Discuss the problem the prospect has, or incorporate your own story.</b></p>
<p>Marketers call this “pushing the ‘ouch’ button.” First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.</p>
<p><b>4. Tell us who you are.</b></p>
<p>If I’m going to buy your stuff, I’d like to know why you’re qualified to write about this topic. Give me the feeling that you’ve learned a lot about this topic and want to share it with me.</p>
<p>Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the “trust factor.” And people buy from those they feel they know, like, and trust!</p>
<p><b>5. Use bullets like mini headlines.</b></p>
<p>Lay out everything I’ll get from your product. Don’t just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, “Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill.”</p>
<p><b>6. List plenty of testimonials.</b></p>
<p>Show your prospects they won’t be the first to buy. It’s more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person’s full name and Web address, and for extra power, post their photo and an audio testimonial as well.</p>
<p><b>7. Tell us why your product is such a great value.</b></p>
<p>How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at $49 if an hour consultation with you would run me $250.</p>
<p><b>8. Throw in a few great bonuses.</b></p>
<p>Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, extra tips on a certain subject, or a free consu1tation.</p>
<p><b>9. Give an unconditional guarantee.</b></p>
<p>This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk.</p>
<p><b>10. Request immediate action by having a limited time offer.</b></p>
<p>Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it’s an introductory, limited-time offer.</p>
<p><b>11. Make it ABSURDLY CLEAR what to do next.</b></p>
<p>Nothing bothers me more than when I’m at a Web site, I have my credit card ready, and I can’t find the $%#@&amp; order link! Make your order process idiot-proof. Example: “Cl1ck below to 0rder n0w on our secure server.” Also sprinkle in order links throughout your page — some people will be ready to buy before they get to the bottom.</p>
<p><b>12. Make one last plea.</b></p>
<p>In your P.S., right after your signature, emphasize that I should act now. For example, “Don’t miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime.”</p>
<p><b>13. Don’t forget your contact information!</b></p>
<p>Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, don’t you feel better buying from a Web site that lists a real address and phone number?</p>
<p>Online entrepreneur Alexandria K. Brown, “The E-zine Queen,” publishes the award-winning ‘Straight Shooter Marketing’ weekly ezine with 22,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at <a target="_blank" href="http://www.ezinequeen.com/">www.EzineQueen.com</a></p>
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			<media:title type="html">Your Assistant in Asia</media:title>
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		<title>How to Manage Your Online Business More Effectively</title>
		<link>http://toddlay.wordpress.com/2008/03/12/how-to-manage-your-online-business-more-effectively/</link>
		<comments>http://toddlay.wordpress.com/2008/03/12/how-to-manage-your-online-business-more-effectively/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:27:47 +0000</pubDate>
		<dc:creator>toddlay</dc:creator>
				<category><![CDATA[Time Management]]></category>
		<category><![CDATA[Virtual Assistant]]></category>

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		<description><![CDATA[Have you ever wondered why some online businesses prosper, while others peter out in oblivion? How to succeed online is no top secret; there are scores of tips, as well as tricks, written and made available for everyone to access, free of charge. Other successful webmasters often go as far as providing free online tutorials [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddlay.wordpress.com&blog=1714411&post=23&subd=toddlay&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="MsoNormal"><span style="font-size:10pt;font-family:'Trebuchet MS';">Have you ever wondered why some online businesses prosper, while others peter out in oblivion? How to succeed online is no top secret; there are scores of tips, as well as tricks, written and made available for everyone to access, free of charge. Other successful webmasters often go as far as providing free online tutorials to help amateur online webmasters like they were once, to scale the ladder of success easier, than it was used to be. But the number of “casualties” in online business is rising; what really distinguishes a winner from a loser? Here are five (5) possible reasons:</span></p>
<p style="margin-left:0.25in;" class="MsoNormal"><span style="font-size:10pt;font-family:'Trebuchet MS';">1.</span><span style="font-size:7pt;"> </span><b><span style="font-size:10pt;font-family:'Trebuchet MS';">Extreme Multi-tasking</span></b><span style="font-size:10pt;font-family:'Trebuchet MS';">. Each person can only stretch himself to a certain limit; acquire the services  of <a href="http://www.simplebackoffice.com/">SimpleBackOffice Virtual Assistants</a> for non-core functions, and focus your attention and efforts to the most important tasks that directly affect your revenue.</span></p>
<p style="margin-left:39.75pt;text-indent:-21.75pt;" class="MsoNormal"><span style="font-size:10pt;font-family:'Trebuchet MS';">2.</span><span style="font-size:7pt;"> </span><b><span style="font-size:10pt;font-family:'Trebuchet MS';">Disorganized work schedule</span></b><span style="font-size:10pt;font-family:'Trebuchet MS';">. Create a specific schedule of tasks to do each day and stick to it.  Determine which part of the day you find more effective to do your tasks, as your biorhythm dictates in part your susceptibility to distractions. Some people concentrate better at night than they do during the day, or certain hours in the afternoon.</span></p>
<p style="margin-left:39.75pt;text-indent:-21.75pt;" class="MsoNormal"><span style="font-size:10pt;font-family:'Trebuchet MS';">3.</span><span style="font-size:7pt;"> </span><b><span style="font-size:10pt;font-family:'Trebuchet MS';">“Creative avoidance” to do tasks</span></b><span style="font-size:10pt;font-family:'Trebuchet MS';">. Some people spend so much time checking their emails, chatting with friends and colleagues rather than seriously getting down to work. </span></p>
<p style="margin-left:39.75pt;text-indent:-21.75pt;" class="MsoNormal"><span style="font-size:10pt;font-family:'Trebuchet MS';">4.</span><span style="font-size:7pt;"> </span><b><span style="font-size:10pt;font-family:'Trebuchet MS';">Lifestyle mistakes</span></b><span style="font-size:10pt;font-family:'Trebuchet MS';">. Irritability and poor concentration are just two effects of poor sleeping habits; to become more effective at work, get adequate hours of sleep. On the other hand, a balanced diet, complete with essential vitamins and minerals improve body functions, which affect the brain. Lack of sleep due to excessive drinking or partying, and a diet, which contains more junk are by no means helpful. Remember, when health is lost, everything else is lost.</span></p>
<p style="margin-left:39.75pt;text-indent:-21.75pt;" class="MsoNormal"><b><span style="font-size:10pt;font-family:'Trebuchet MS';">5.</span></b><span style="font-size:7pt;"> </span><b><span style="font-size:10pt;font-family:'Trebuchet MS';">Pessimism and lack of ambition. </span></b><span style="font-size:10pt;font-family:'Trebuchet MS';">Success is like a magnet; it attracts similar mindset. When you desire to succeed online, nurture your desire by cultivating a positive mind-set: “success comes in cans; failure in can’ts”. Improve your craft. Know the latest trends that can improve it, and ward-off those that will imperil it.</span></p>
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