You keep on putting it off, but there is no way out. You should set your thoughts on paper and create a sales letter if you want to move your business to the next level. Others before you have done it, there is absolutely no reason you cannot.
Writing is not for everyone. There is just a special crop of people who can romanticize words on paper; however writing a sales letter need not have the seal of approval of Shakespeare. What a good sales letter entails is just a synergy of clear thought, call to action and simple language to put them all together on paper.
As a small business entrepreneur, your resources may limit you to hire a Marketing Department to oversee the marketing needs of your business. Suffice it to say, you would contend to writing your own sales copy, or hire a SimpleBackOfficeVirtual Assistant who has the education, expertise and competence to create a marketing copy whenever the need arises.
For your quick guide, here are the steps (in order) for a great sales copy:
1. Hug the headlines. Create titles that attract attention;
2. Inform; identify the problem;
3. Present solutions to the problem;
4. Cite an example on how the solution solved the problem;
5. Create “Call to Action”;
6. Deliver a “peek” inside a situation after the problem has been solved;
7. Offer a “no questions asked money guarantee” to encourage trust.
